JACKSONVILLE, Fla. (Feb. 11, 2021) – GreenPointe Communities, LLC was honored by the Northeast Florida Builders Association Sales and Marketing Council with seven Laurel Awards. Marketing Director Gaynelle James was named Marketing Professional of the Year and the company received several awards for its community of TrailMark including Best Consumer Promotional event award for Groove in the Grove.
“Gaynelle continues to take our company’s marketing excellence to new heights and her contributions have made a significant impact to multiple operating divisions within our organization,” said GreenPointe Regional President Mike Taylor. “Gaynelle is an accomplished marketing executive and recognized by her peers and colleagues for her creativity and spontaneity. I am thrilled for her to receive this honor for her dedication and commitment to GreenPointe.”
James is responsible for creating the marketing vision, producing strategies and executing tactics that consistently communicate the company’s brand message for GreenPointe’s three operating divisions, corporate headquarters and communities throughout Florida. Among her achievements during the past year, she developed and managed the marketing and promotion for the launch and opening of Tributary, a new master-planned community in Northeast Florida, and held a high-profile groundbreaking for Tributary Regional Park, a public and private partnership between GreenPointe and Nassau County. James developed and managed marketing campaigns for on-site promotional events for three different GreenPointe communities. When the pandemic brought on-site tours by prospective buyers to a halt, James responded by creating virtual tours for five communities throughout Florida. Her efforts and success enhance GreenPointe’s reputation for innovation and results.
With more new communities than ever attracting buyers to Florida, the best way to demonstrate what sets it apart is to showcase the lifestyle through a community event open to all. With expansive outdoor common areas, TrailMark provided the perfect location for a free, live music festival, Groove in the Grove. From midday to sunset, a trio of regional bands entertained approximately 2,000 people next to TrailMark’s Lakeside Camp House. Attendees enjoyed popular local bands and a Family Fun Zone with inflatables, face painting, a mechanical bull, 15 vendors and food trucks, and more. The event resulted in community goodwill, increased awareness and generated hundreds of leads for TrailMark builders while providing a day of music, fun and entertainment for residents and area music-lovers. The extensive and targeted promotion for Groove in the Grove across multiple platforms earned Laurel Awards for Best Overall Advertising Campaign and Best Digital Campaign.
TrailMark received the Laurel Award for Best Facebook page. During 2020, GreenPointe shifted its social media strategy to provide rich content since more people are spending time on social media in lieu of in-person socializing. The Facebook page includes TrailMark announcements, builder news, event promotions, lifestyle tips and provides opportunities to virtually “visit” model homes and the community. With a focus on TrailMark’s nature-first and active living features, the Facebook page showcases the community’s amenities, including biking and walking trails, sports courts, a Camp House amenity center, indoor fitness center and the resort-style pool. Posts include resident- and realtor-shared content. The platform continues to attract followers and helps users make a connection to TrailMark Living.
GreenPointe’s new community of Tributary was honored with Best Print Ad and Best Logo awards. The new community is located along the banks of the Nassau River in the rapidly expanding area of Nassau County, FL. The “Prepare to Blow Your River Lovin’ Mind” ad creates the expectation of a truly life-changing community where families can connect with nature and enjoy special moments through adventure in the neighborhood they call home. Tributary’s pure natural setting served as the vision for developing the logo and brand. The logo is inspired by the natural waterways throughout the area and conveys a true sense of what life has to offer at Tributary.
“GreenPointe shares these Laurel Award honors with our creative partners, Ruckus Advertising and Cotton & Company, and we thank them for bringing our vision to life,” said GreenPointe Marketing Director Gaynelle James. “I am grateful to work with such talented partners and truly appreciate their many contributions to our success.”
GreenPointe is developing communities throughout Florida. For more information, visit www.GreenPointeLLC.com.
GreenPointe Communities is the community and urban development division of GreenPointe Holdings with extensive real estate market data and analytical systems to rapidly assess real estate values and challenges.
The GreenPointe team has more than 140 years of collective experience in developing some of the most sought-after master-planned and condominium communities in the Southeast. The team creates and transforms residential and mixed-use communities into neighborhoods for today’s homebuyer while providing lasting, sustainable value.
Having the utmost respect for the land, the GreenPointe team works diligently to protect and enhance nature’s best assets. This thoughtful practice allows GreenPointe Communities to create and reenergize communities that provide for an enduring lifestyle where people want to live, work and enjoy recreation.
More information is available at www.GreenPointeLLC.com or (904) 996-2485.
If there is anything the last year has taught us it is that peace of mind and good health are priceless. Everyone’s priorities vary in achieving peace of mind, but individual health and the health of loved ones always find their way onto the list. In Nassau County, residents have that peace of mind when it comes to quality healthcare. The area is saturated with some of the finest healthcare establishments in the Sunshine State. Whether your medical need is big or small, there is a resource for you nearby in Nassau County.
UF Health is the region’s premier academic health center hub for clinical research, as well as a unique provider of advanced patient care, leading the industry as a front-runner in the education of health professionals. On December 6th, the new UF Health medical office opened its doors in Nassau County! According to UF Health, this is “the first step in a strategic health alliance between UF Health, the University of Florida, and Raydient Places + Properties offering high-quality health care for residents in the surrounding communities.” The building includes an urgent care center, family medicine, imaging, lab services, obstetrics and gynecology, pediatrics, psychiatry, and adult and pediatric dentistry. The residents of Nassau County will be among the fortunate members to receive a wide range of high-quality health care services and job opportunities.
Baptist Health is also under development in Nassau County. This new hospital and wellness facility will provide a full spectrum of in and outpatient services and 24-hour emergency care. As a result of the tireless commitment of trained doctors and nurses, Baptist Health was recognized as the only system in North Florida to receive Magnet Recognition, a program that presents attraction and retention of professional nurses. The new Baptist Health will be fully integrated within the Baptist Health hospital system delivering quality care and adding convenience to the residents of North Jacksonville.
This newly constructed rehabilitation center has served the senior residents of North Florida since its opening in March 2020 and was the first long term care facility in the state to receive Covid-19 vaccinations. The new center consists of 116 dually certified beds in 81,000 square feet and spans 10 acres in size. Services include three gyms and a therapy courtyard with an emphasis on physical, speech, and occupational therapy. Several rooms offer an oxygen delivery system. The new facility features an ultra-modern design and state of the art equipment allowing the facility to provide residents unparalleled short-term rehabilitation along with long-term care.
Another health care provider has a facility planned within a mile of Nassau County. HCA Healthcare, the parent company of Memorial Hospital, purchased 55.28 acres for 15.8 million and will be under development. “It will allow us to establish a future presence in Nassau County and to align with the planned growth in the region,” said Bradley Talbert, CEO of Memorial Hospital. The medical team is delighted to be part of the Nassau Community and serve the area’s fast-growing medical needs. Located directly at Interstate 95 and Florida A1A, this memorial site plays an important role in Nassau County’s medical community.
And now… there’s even a new residential community that has your healthy lifestyle at the forefront of their development.
For those new homebuyers who are focused on living a healthy lifestyle, the next exciting master-planned community is officially here. Located just west of I-95 off of SR 200, Tributary is adjacent to Tributary Park and the state-protected Four Creeks State Forest. Tributary Park just broke ground and will feature a multitude of facilities that will be open to the public. Among those are multi-purpose and baseball fields, concessions, a playground, a dog park, a boardwalk with kayak launch, and interconnected nature trails.
The design from the community includes an extensive trail system and access to the waterways for boating, kayaking, fishing, and more. “Explore More” is the mantra for residents of Tributary who will be surrounded by beautiful natural areas, great schools, historic downtowns, a wide variety of shopping, and the incredible beaches of Amelia Island. It’s a one-of-a-kind location offering an innovative, four-season Florida lifestyle.
Tributary will be the perfect place to call home. The 1,550-acre master-planned community’s private amenities will also include a resort-style pool, fitness center, and a fun-filled Amenity Center. New modern-rustic homes will be offered from the area’s top builders and priced from the $300s. Interested homebuyers can join the VIP list at tributaryliving.com to ensure they are first to learn of new releases and updates.
