GreenPointe Developers proudly announces the firm was honored by the Northeast Florida Builder Association’s Sales and Marketing Council with five Laurel Awards honoring three of its Northeast Florida communities. The awards recognized TrailMark, a nature-first community in St. Johns County, Tributary, a master-planned community set amongst natural waterways and evergreen forests in Nassau County, and Granary Park, a new recreation-rich single-family home community in Clay County.
“We are thrilled to receive these honors for successfully communicating the exceptional lifestyle and competitive differences at our communities of TrailMark, Tributary and Granary Park,” said GreenPointe Developers Marketing Director Gaynelle James. “We appreciate the accolades from our industry peers, and we hope it will encourage everyone to learn more about our unique communities.”
TrailMark’s outdoor family-friendly Touch-A-Truck event received a gold award for Best Customer Promotional Event. The community welcomed more than 3,500 visitors who enjoyed climbing aboard and exploring vehicles of all shapes and sizes, and there was a Family Fun Zone with activities, food trucks and more. The event generated goodwill for the community and hundreds of leads for homebuilders, while providing a day of outdoor fun, exploration and imagination for residents and guests. TrailMark also received a gold award for its signage program that enhances everyone’s experience of the community’s comprehensive trail network and natural amenities.
Tributary was recognized for its online presence with a gold award for Best Facebook page and a silver award for Best Community Website. The Tributary Facebook page provides interesting and engaging content that educates the user on the surrounding area and opportunities at Tributary. The community’s innovative website, TributaryLiving.com, offers visitors a highly insightful online resource, providing in-depth information about the community, the area’s assets and other topics of interest.
Granary Park received the gold award for Best Logo. The community is situated among gently rolling farmland, and the logo honors the property’s legacy and heritage while presenting a fresh, modern and contemporary identity. Unlike logos for other real estate developments, the Granary Park logo provides distinction for the community as a nature-first enclave with unique appeal and character.
“GreenPointe is fortunate to work with brilliant creative partners, Ruckus Agency and Cotton & Company, who are an irreplaceable asset to our team,” James added. “I am impressed by their remarkable talents, and I thank them for their support in our efforts to succeed.” GreenPointe is developing communities throughout Florida. For more information, visit GreenPointeLLC.com.
JACKSONVILLE, Fla. (Feb. 11, 2021) – GreenPointe Communities, LLC was honored by the Northeast Florida Builders Association Sales and Marketing Council with seven Laurel Awards. Marketing Director Gaynelle James was named Marketing Professional of the Year and the company received several awards for its community of TrailMark including Best Consumer Promotional event award for Groove in the Grove.
“Gaynelle continues to take our company’s marketing excellence to new heights and her contributions have made a significant impact to multiple operating divisions within our organization,” said GreenPointe Regional President Mike Taylor. “Gaynelle is an accomplished marketing executive and recognized by her peers and colleagues for her creativity and spontaneity. I am thrilled for her to receive this honor for her dedication and commitment to GreenPointe.”
James is responsible for creating the marketing vision, producing strategies and executing tactics that consistently communicate the company’s brand message for GreenPointe’s three operating divisions, corporate headquarters and communities throughout Florida. Among her achievements during the past year, she developed and managed the marketing and promotion for the launch and opening of Tributary, a new master-planned community in Northeast Florida, and held a high-profile groundbreaking for Tributary Regional Park, a public and private partnership between GreenPointe and Nassau County. James developed and managed marketing campaigns for on-site promotional events for three different GreenPointe communities. When the pandemic brought on-site tours by prospective buyers to a halt, James responded by creating virtual tours for five communities throughout Florida. Her efforts and success enhance GreenPointe’s reputation for innovation and results.
With more new communities than ever attracting buyers to Florida, the best way to demonstrate what sets it apart is to showcase the lifestyle through a community event open to all. With expansive outdoor common areas, TrailMark provided the perfect location for a free, live music festival, Groove in the Grove. From midday to sunset, a trio of regional bands entertained approximately 2,000 people next to TrailMark’s Lakeside Camp House. Attendees enjoyed popular local bands and a Family Fun Zone with inflatables, face painting, a mechanical bull, 15 vendors and food trucks, and more. The event resulted in community goodwill, increased awareness and generated hundreds of leads for TrailMark builders while providing a day of music, fun and entertainment for residents and area music-lovers. The extensive and targeted promotion for Groove in the Grove across multiple platforms earned Laurel Awards for Best Overall Advertising Campaign and Best Digital Campaign.
TrailMark received the Laurel Award for Best Facebook page. During 2020, GreenPointe shifted its social media strategy to provide rich content since more people are spending time on social media in lieu of in-person socializing. The Facebook page includes TrailMark announcements, builder news, event promotions, lifestyle tips and provides opportunities to virtually “visit” model homes and the community. With a focus on TrailMark’s nature-first and active living features, the Facebook page showcases the community’s amenities, including biking and walking trails, sports courts, a Camp House amenity center, indoor fitness center and the resort-style pool. Posts include resident- and realtor-shared content. The platform continues to attract followers and helps users make a connection to TrailMark Living.
GreenPointe’s new community of Tributary was honored with Best Print Ad and Best Logo awards. The new community is located along the banks of the Nassau River in the rapidly expanding area of Nassau County, FL. The “Prepare to Blow Your River Lovin’ Mind” ad creates the expectation of a truly life-changing community where families can connect with nature and enjoy special moments through adventure in the neighborhood they call home. Tributary’s pure natural setting served as the vision for developing the logo and brand. The logo is inspired by the natural waterways throughout the area and conveys a true sense of what life has to offer at Tributary.
“GreenPointe shares these Laurel Award honors with our creative partners, Ruckus Advertising and Cotton & Company, and we thank them for bringing our vision to life,” said GreenPointe Marketing Director Gaynelle James. “I am grateful to work with such talented partners and truly appreciate their many contributions to our success.”
GreenPointe is developing communities throughout Florida. For more information, visit www.GreenPointeLLC.com.
GreenPointe Communities is the community and urban development division of GreenPointe Holdings with extensive real estate market data and analytical systems to rapidly assess real estate values and challenges.
The GreenPointe team has more than 140 years of collective experience in developing some of the most sought-after master-planned and condominium communities in the Southeast. The team creates and transforms residential and mixed-use communities into neighborhoods for today’s homebuyer while providing lasting, sustainable value.
Having the utmost respect for the land, the GreenPointe team works diligently to protect and enhance nature’s best assets. This thoughtful practice allows GreenPointe Communities to create and reenergize communities that provide for an enduring lifestyle where people want to live, work and enjoy recreation.
More information is available at www.GreenPointeLLC.com or (904) 996-2485.